Visual Design, UI/UX Design, Motion Design, Ad Campaign

It’s back to school time, and Champs Sports wants to feature the newest Nike JDI collection in collaboration with Ben Simmons and Baker Mayfield. I designed, published and launched this ad campaign on Twitter. My goal is beyond showcasing the Nike JDIs, I wanted to tell a story through the two talented pro-sports athletes. Through the use of photography, a mix of dramatic and subtle animations, and the overlaying of Nike motivational quotes, I created an experience that emphasizes Nike’s key messaging: To bring inspiration and innovation to every athlete in the world.

The campaign reached over 31,000 users with an average session duration of 14 seconds and accumulated over 72,000 unique screen views over 4 days.